It could be as a communication model rather than a decision-making model. Since it identifies companies, how and when to communicate during each of the stages given that consumers will use different platforms, participating in different points of contact and requesting different information throughout the stages from various sources. So using this to help plan your personalized communication campaign can be a good start. Azerbaijan Email List To use the AIDA method, ask yourself some key questions throughout the stages.
The following questions can help you create a stronger strategy: Attention: How do we inform buyers about our products or services? What is our outreach strategy? What is our brand awareness campaign? What tools or platforms do we use? What should the messages be? Interest: How will we get your interest? What is our content strategy? Social proof available to support our reputation? How do we make this information available and where? Namely. on the website, through videos, customer reviews, etc. Wish: What makes our product or service desirable? Uae Phone Number How do we personally interact to make an emotional connection? Online chat? Immediate response to Twitter feed?
Share tips and advice? Action: What is the call to action and where do we place it? Is it easy for consumers to connect and where would they expect to find it? Think about which marketing channel / platform you are using and how to get involved. That is, through emails, websites, landing pages, incoming calls, etc. Retention: What is the proposition of retaining loyalty? At what stage do we encourage this online and offline, and how? AIDA Model infographic We took on the task of making an infographic that summarizes what the AIDA model is. This infographic describes the different stages of this technique that is implemented to this day.