Four Basic Principles and Techniques for Qualitative UX Research 1. Quantitative research Quantitative research is necessary for qualitative research, as it provides the data that shows what users do on your site. However, this data does not explain what they are doing. Google Analytics is a popular tool for collecting the quantitative information you require. 2. Market analytics One way to determine how to improve your product is to know what the rest of the market is doing, in other words, Cayman Islands Email Addresses see what works for your competition and try to identify what you can improve.
UX Tutorial: How to Conduct Qualitative UX Research 3 3. User tests You can test the usability of your product in person or online by asking your users to solve a problem or complete a task for your product. Afterwards, you can analyze the process and see what you can improve. This method is usually one of the most productive but also requires the use of many resources. One type of common test is A / B testing, where one group of people receives one version of the product while another group is delivered a different version. Uae Phone Number Comparing the experience of both groups will help you discover which version works best.
UX Tutorial: How to Conduct Qualitative UX Research 5 4. Surveys Taking a survey may seem outdated and unsophisticated, but it is sometimes the best way to get direct answers to direct questions. If the information you need to improve your UX can be obtained with a simple question, do not hesitate to ask it online or in person. If you liked this tutorial, you can learn more about how to design your research plan to create the digital experiences of the future with Patricia Reiner’s course: Introduction to UX Research .