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Two out of three CMOs are concerned that remote working will affect their creativity

Faced with a work model in which 86% of companies in Europe plan to offer their employees greater flexibility in terms of their workplace, some concerns arise regarding the work of teams.

According to the study ‘Future of Work’ by LinkedIn, the largest professional social network in the world, this is the case of marketing managers, whose greatest concern is that reducing time in the office with colleagues affects the creativity of the team.

According to 58% of marketing managers, the pandemic has weakened social ties between employees, as there are team members who have not even met in person. In addition, almost a third (30%) of them affirm that hybrid and distance work can make it difficult for meaningful relationships to be established , which leads them to not feel comfortable with each other and, as a consequence, the environment conducive to flourishing is not produced. the creativity.

In this way, the LinkedIn study has concluded that three-quarters of marketing leaders in Europe believe that interaction is an essential part of the creative process . Additionally, 88% of them say that they personally learn more about Buy Mobile Database new marketing trends by surrounding themselves with younger team members, particularly in the office.

Verónica Rodríguez, Lead Client Solutions Manager at LinkedIn Spain: “Creativity is an essential element for the efficient development of marketing teams, so your concern regarding hybrid work is well-founded. However, it is time to adapt to it a new era of work and focus on Best Database Provider the integration of teams in a natural way to be able to communicate and understand each other in a hybrid work environment, finding small moments of relaxation in which to strengthen their relationship “.

Despite the concerns expressed in this study, they also recognize that the need to adapt to a more flexible future is the key to attracting great talent (76%) and improving the diversity of their workforce (86%), factors that can reinforce creativity . In fact, 76% of them have already established among their top priorities for the next six months the importance of implementing new ways of working and helping employees adapt. To do this, they consider trust (35%), inclusive leadership (35%) and communication (34%) essential skills to lead an increasingly dispersed workforce.

Best Database Provider Marketing leaders must consider this situation as a new challenge and an opportunity for their teams to grow not only in creativity, but also in confidence and inclusivity. It is time to reinvent themselves and become the future of the sector by acquiring new skills and processes that allow them to go further “, continues Verónica Rodríguez.

This is also explained by Catalina Roa , CMO Spain of HP, who concludes that “creativity must be part of our personal development and must lead to people being able to think for themselves, that they can create, instead of producing or reproduce. Now more than ever we must foster that creativity. Each reality offers new opportunities, new connections, remote work must give us tools to build and be innovative, we must avoid blockages and let the imagination find those new ideas that allow us keep connecting with the world. “

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