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THE PODCAST AS A TOOL TO POSITION YOUR WEBSITE

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THE PODCAST AS A TOOL TO POSITION YOUR WEBSITE

The era of digital transformation offers endless possibilities for those who want to increase the presence of their website. However, this multitude of options also brings with it the need to create high-quality content that prevents us from being just another search engine result. That is the reason why, we must take advantage of all the emerging tools that contribute to our entire digital marketing strategy. If so far we are starting with our digital project, we can benchmark other sites that inspire us and serve as a reference; Commercial Property Owners Database We must also make sure that we have a platform that helps us create a website that guarantees correct operation both on the frontend (part of the site with which users interact) and on the backend (part of the site not accessible to users, but where we manage the data).

Currently there are tools such as Zyro , where we can create our website in a simple way because we do not require programming knowledge and additionally, we can choose from hundreds of customizable templates according to the focus of our brand. Many of us think that creating an attractive website means focusing on tones and design; While it is important, it is not the only thing we should be concerned about. There are web pages with extraordinary designs, but that neglect fundamental configurations at the backend level and affect the user experience; Hence, the first step in increasing the visibility of our site is to ensure that we respond efficiently to the needs of the audience within it. Uae Phone Number A challenge that most digital entrepreneurs have is that we create content for a demanding audience. Some people see this as an obstacle to positioning their site, rather than an opportunity to be relevant and one of the ways to achieve this is by exploring new channels.

Commercial Property Owners Database
Commercial Property Owners Database

The podcast is usually a piece of audio content, but some people have begun to dabble in a different format that combines audio and video to increase engagement and generate an omnichannel experience that turns into traffic and, ultimately, positioning brand from different platforms. On the other hand, this material works very well to feed the content of our website, because we can upload the audio or video clips. To expand the reach of our brand we must give a different angle to the content we create. As we mentioned at the beginning, it is increasingly important to have a differentiating factor and show it. In that sense, we can approach topics from a different perspective and use this platform to show our audience that we are experts in the field in which we offer our services or products. The ideal is to deliver content that we would not publish on traditional channels so that the podcast represents the added value that we have talked about.

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