The tone and call to action of the brand are also important to convey throughout the report. TO PLAN Channel . Since the data on the target market is already gathered, determine which channel is best to reach them, as well as the overall marketing mix. The right mix will depend on your marketing strategy and will likely include email marketing, social media, organic or paid search, print or website deliverables, or even television media. Algeria Email List Determine the destinations / channels of the deliverables: where will they live, on the website, on a blog, on partner sites, YouTube or TV? Where will these marketing announcements lead the consumer and how will it affect the ultimate goal of the initiative?
How will this campaign be executed? Are you considering an omnichannel marketing strategy? Time . Plan the launch of the campaign. Is it seasonal? Find out the soft and hard deadlines. What are the main milestones that need to be completed with the campaign? Budget . After planning the execution, plan the expenses and compare them to the initial budget framework. EVALUATE Measure . Uae Phone Number Summarize certain measures of success and expectations (key performance indicators – KPIs – quantitative and qualitative objectives, etc.). After the project is complete,
the project leader must perform an autopsy to compare the predictions with the actual results and determine if the campaign reached its full potential. NOTE : Marketing writing is different from creative writing! Marketing Campaign Briefing: This document sets out what the customer wants the promotional campaign to accomplish and is effectively the instructions for the team writing the promotional campaign. Creative Briefing: This is a document that the team writing the promotional campaign gives to an internal team or agency in response to the campaign briefing. The creative briefing sets out the ideas and information for the promotional campaign.