Would you like to gain 10,000 new subscribers? Generate $ 15,000 in new purchases online? Maybe you intend to go viral with thousands of actions and I like it. You need to clarify your objectives so the agency knows what to target. Who are your main competitors? Every industry has competition, and you need to know who your specific opponents are for your niche. Benin Email List An explanation of how your product or service is different from the competition can help the agency design campaigns that use your weaknesses to build on your strengths.
A detailed brief that answers these questions will provide your chosen digital agency with the effective background to come up with a plan to achieve your marketing goals. After you and your agency have answered these questions and are in sync, you can start using your digital campaign. However, it doesn’t end there; be sure to have ongoing meetings, follow-up calls, and request feedback. A briefing is only the initial step in a long process that involves a marketing strategy. How to make a perfect marketing brief A solid report can make or break a marketing campaign. Uae Phone Number The report provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy.
If you choose an external team through the RFP process , writing a detailed marketing brief is absolutely essential. A marketing brief must achieve 4 critical points for the team Explain the purpose of a given marketing strategy. Detail the measures that will determine the success of a campaign. Identify the audience and the expected results of the project. Set clear goals, timelines, and responsible parties for the marketing campaign. Before preparing a marketing brief Review expectations with creative team and stakeholders
