but it is important that we know that we will never be able to eliminate them. Stereotypes come from the way our brain works. “They are useful to our head, they involve great energy savings and allow us to draw quick conclusions that we need to make vital decisions. They are necessary to streamline thought and communication processes, so more than fighting them, we have to know how they work so as not to fall into their traps “, sums up the specialist. Belarus Email List How do we do that?
Nerea has examples to give us. If you sell cleaning products, your first tendency will be to think of women housewives who work in the domestic sphere and take care of their children because that is the stereotype. That is a very large box. Now think of smaller boxes. Take more stereotypes and mix them up, create realities. There is a successful communication case that started from this premise. This is the case of Asevi Mio cleaning products. Uae Phone Number They took the classical representation and took it to another level, always maintaining the concept of real homes.
To include, start by not excluding Most of the time it is not necessary to have special knowledge but simply not to exclude. The safe story is always told by a cis heterosexual, white and bourgeois man, but what if we get out of there? If we make other people speak, share their worlds with us, with their particularities? “As we said, no one is born knowing and we are together in this learning process, so it is interesting to look at those who take the risks of telling things like no one had told them and manage to be more inclusive,” he rasalta. Here you have an example.