As a platform, Facebook lost more than $ 60 billion dollars the week that the story went viral in the news and on social networks, which could spell disaster for companies that are heavily investing in Facebook their Marketing strategies on said platform . Cambridge Analytica and Facebook scandal Negative effects for Facebook and SMEs Businesses also have problems with the Facebook and Instagram API. Antarctica Email List Facebook shut down a variety of analytical tools that business profiles used to preserve the integrity of at least one of their company-owned social networks.

Paid media ads and advertising will continue to work for marketers, but they will most likely have far fewer data inputs to work with. This means that highly targeted Facebook advertising will be a thing of the past for many brands. In terms of the bottom line, it could be a lot more expensive to run ad campaigns through a social network like Facebook. Marketing budgets will have to be adjusted, and target conversion goals will also have to be adjusted for a higher failure rate. Uae Phone Number In light of the Cambridge Analytics scandal, salespeople no longer have access to the same type of sales funnel.

There are still plenty of other third party data segments that can be used with Facebook and other networks, but the ease of use has been changed forever. Marketers need to rethink the approach to the data they collect from social media so that it doesn’t invade users’ privacy or over-stream shopping, as there is so much mistrust and concern over this scandal today. As this new story continues to unfold it is important to sit down with your marketing agency and / or clients and redirect your advertising campaigns onto social media.