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How to Sell Online: Strategies and Rules for a Successful Business

So you might think that the question of how to sell online is now commonplace. But that’s not the case at all. Ecommerce was already a growing trend. moreover, but after what can be called the “Covid effect”. More and more people prefer to go online to make their purchases, and more and more entrepreneurs realize that it is the perfect time to embark on this ‘adventure. Moreover, How to Sell Online: Strategies and Rules

Why should you sell online? 

To sell or not to sell online? Yeah, because you don’t necessarily have to have doubts, on the contrary. Not only is it permissible, it is perfectly normal.

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Maybe, when you think about opening an online store , you realize that it could be a good opportunity but you don’t know if it could be the right choice for you or not.

So let’s see some of the reasons why you should start selling online

1. Selling online cancels geographic limits

A brick and mortar store restricts your customer base to those living in your area, making it difficult to grow particularly fast.

Selling online, on the other hand, opens the doors to the whole world. Of course you will have to provide good marketing strategies to increase your visibility and shipments, choosing carefully the Italian courier , or epacket shipments , if you decide to expand your offer.

Furthermore, when your ecommerce has grown, you will need to offer quality customer service if you want to retain your customers.

2. Selling online to learn more about the market

Online sales allows you to monitor analytical mobile phone number leads data on your products and customers, in order to improve your store in real time, segmenting the market to better reflect its needs.

Compared to a physical store, selling online allows you to follow the customer step by step throughout the sales funnel : from the moment the need for a product arises, up to the purchase and beyond.

3. Selling online is cheaper

An online store is definitely cheaper than a brick-and-mortar store, and with business models like dropshipping you won’t even have to worry about warehouse costs (or shipping products!).

→ Click here to launch your dropshipping ecommerce with Shopify

No stock and no advance payment for the purchase of goods: only when you receive an order will you purchase the product from your supplier.

If you were wondering how to sell online for free, I must disappoint you: everything has a cost. However, as you can see, selling on the internet has infinitely lower costs than those necessary to open a shop in the square.

If you are interested in knowing what the costs of an ecommerce site are , take a look at our article full of information. Moreover, How to Sell Online: Strategies and Rules

4. Conveniently sell online with apps

There is a Shopify app for everything . For electronic invoices, to boost sales and to automate marketing operations. Your work will be faster, smoother and more effective. Moreover, How to Sell Online: Strategies and Rules

These are just some of the advantages of selling online and, if you still have any doubts about whether or not to sell online, consider that the latest statistics predict that online sales will increase from 1.3 trillion in 2014 to 4.5 trillion in 2021. And everything suggests that they will continue to increase over the next few years.

Furthermore, in Italy, ecommerce grew by 78% in 2021, placing our country in fourth place after Canada, the Netherlands and the United Kingdom, while globally it grew by 58%. Finally, online purchases from mobile went from 21% in 2020 to 24% in 2021.

Knowing all these data will be very useful if you decide to sell online.

Become your one and only boss. He starts your dropshipping online store and finds products to sell in just a few clicks.


Let’s move on to the practice, and see how to sell online and what are the best strategies.

How to sell online as a private individual: the 3 most effective strategies 

Once you have decided to sell online, the next step is to choose how to sell online. In other words, which platform and which sales channels are best suited to the products and customers you have in mind.

Here are some tips on how to sell online as a private individual with the best strategies:

  • open your own e-commerce;
  • sell on marketplace;
  • sell on social networks.

You don’t necessarily have to follow just one of these three strategies, you can make a combined choice. For example, you could choose to sell online through your own e-commerce, increasing sales also through the use of social networks.

Or you could choose to start one step at a time with an external marketplace and then gradually move to a business page of a social network, finally opening your own online store.

1. Selling online, how to do it? Open your own ecommerce

Opening an online store is certainly the most complete way to sell on the internet, as well as being the strategy that will allow you to have the highest level of customization.

Moreover, How to Sell Online: Strategies and Rules

But how to sell items online by opening an e-commerce?

  1. Choose the products for your store: understanding what to sell online is the first step in starting your successful ecommerce. Identify a niche , high-potential products and choose the ones that are right for you.
  2. Find an original name for your store: remember that your brand name will also be the domain of your ecommerce , and it is an extremely fundamental detail. On the other hand, once you have introduced yourself to customers with a certain name, you will certainly not be able to change it whenever you want.
  3. Design or have your logo designed – it doesn’t have to be too complicated, but having a logo that helps customers recognize your products and your brand will give you a more professional image.
  4. Sign up for free on Shopify: thanks to the free 14-day trial, you can test the terrain and start browsing the world of Shopify online stores , explore the available templates and admire the ease with which you can customize your store.
  5. Upload your products to your store: from the control panel, upload your products (for example with apps like Oberlo) and create product pages complete with all the necessary information and details.

Remember: don’t worry if your marketing strategies aren’t successful from day one. Learning how to sell online takes time, so insist and don’t underestimate the importance of A / B testing to understand what works best for your business and customers.

And if you want to dropshipping on the internet, we’ve created a step-by-step guide (with video) on how to create a dropshipping online store. Zero risk, maximum customization and infinite potential! Why not give it a try?

2. How to sell online with external marketplaces

Now that we have seen how to create a site to sell online, if opening your own store seems like a titanic undertaking (although I can assure you that it is not as difficult as it might seem), you may want to consider selling the your products on external marketplaces.

But what are the main sites for selling online?

  • Amazon
  • Bonanza
  • Ebay
  • Etsy
  • Chairish
  • Ruby Lane
  • Immediately
  • Vinted

These are just some of the sites for sale on the internet, there are many others and there really is something for everyone.

How does selling on external marketplaces work?

  1. Choose a marketplace that fits your products.
  2. Please register.
  3. Upload your products to the marketplace

And why not, maybe even spend a little more with upselling and cross-selling strategies !

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