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Establishing KPIs and measuring them properly with transparency is a must

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Establishing KPIs and measuring them properly with transparency is a must

His long professional career has undoubtedly served to consolidate Comic as one of the main leading communication agencies with offices in Madrid, Bilbao, Malaga, and outside our borders in countries such as Colombia.

We have chatted with him to address different topics that you will discover through this interesting interview.

man standing in front of group of men

Coonic turns 25 in 2021. Throughout these years, what lessons could you convey to entrepreneurs who are starting their agency project and just the idea of ​​lasting now for them is a dream?

Fundamentally, I would highlight two key issues. On the one hand, have a constant mentality of evolution. When you think you have reached your goal, it is time to change and renew. In the world of communication, marketing and content, society does not stop changing tastes and attitudes. Reinventing yourself is not exactly comfortable, but it is part of the equation if we want customers to achieve results. If you get tired, learn to rest and not to give up.

We Buy Mobile Database foster a non-conformist attitude that pushes us to continually add value. We are not an agency to use, we never have been and we will do our best so that we never are. We get involved with our client’s business as an extension of their team, which we support when defining their strategies, proposing relevant creatives and communicating through the channels that interest their audiences. It is not enough to differentiate yourself: you have to be useful, innovative, decisive, effective and get involved. We are professionals for whom change is part of our DNA and is our intellectual fuel. The focus cannot lie on generating income, if you add value, income will be the recurring consequence.

As you celebrate 25 years, you rely on the motto “We continue to evolve with you #YTanFrescos”. This implies that you are going to continue incorporating changes and novelties. How do you plan to specify this proposal so that it is not simply an attractive phrase?

If you allow me, before answering I would like to highlight the importance of an implicit factor in your question. The reality that we have faced in recent years, among many other issues, in terms of communication, has resulted in society no longer willing to interact with companies that do not rely on facts, and we in that In this sense, we will continue to be consistent as we have been for the past 25 years.

We have been working for many months on an ambitious plan to improve service and growth aimed at offering the market innovations related to both the world of communication and health, the agri-food sector, data intelligence, internal communication or the reputation of companies. . In the coming weeks, the agency has planned the launch of some of them. We consider that they are key sectors in which we must work and, in addition, commit ourselves to our clients.

Additionally, internally we are reinforcing our resources supported by digitization and the use of Business Data Analysis. Every day we are putting more emphasis on offering service based on the cross-thinking of multidisciplinary professional profiles that provide different solutions to achieve objectives, and integrating the client in that creative process.

We have talked about the past and the future, but now let’s focus on Best Database Provider the present from a double perspective. What do clients look for and what do they find who turn to a communication agency like Coonic?

Our clear obsession is to make sure that there is no gap. We strive that what they are looking for and what they find is in tune. We can only afford to exceed expectations. If this were not the case, the average permanence we have with clients would not be 45% above the market average.

Specifying your question, clients, among other issues, seek a series of basics such as the contribution of value and the level of service we were talking about is developed by a truly talented team capable of managing their net time properly, not spending hours to dedicate. Nobody has time to waste.

Establishing KPIs and measuring them properly with transparency is a must, especially when we talk about Buy Mobile Database communication strategies that are based on content, since their creation absorbs resources.

The integration of our clients, not in the strategic definition of communication, which is obvious, but the creative process itself in a collaborative way, makes a difference by facilitating the ability to capitalize on their deep knowledge of the market.

His long professional career has undoubtedly served to consolidate Coonic as one of the main leading communication agencies with offices in Madrid, Bilbao, Malaga, and outside our borders in countries such as Colombia.

We have chatted with him to address different topics that you will discover through this interesting interview.

man writing on paper

Coonic turns 25 in 2021. Throughout these years, what lessons could you convey to entrepreneurs who are starting their agency project and just the idea of ​​lasting now for them is a dream?

Fundamentally, I would highlight two key issues. On the one hand, have a constant mentality of evolution. When you think you have reached Buy Mobile Database your goal, it is time to change and renew. In the world of communication, marketing and content, society does not stop changing tastes and attitudes. Reinventing yourself is not exactly comfortable, but it is part of the equation if we want customers to achieve results. If you get tired, learn to rest and not to give up.

We foster a non-conformist attitude that pushes us to continually add value. We are not an agency to use, we never have been and we will do our best so that we never are. We get involved with our clients’ business as an extension of their team, which we support when defining their strategies, proposing relevant creatives and communicating through the channels that interest their audiences. It is not enough to differentiate yourself: you have to be useful, innovative, decisive, effective and get involved. We are professionals for whom change is part of our DNA and is our intellectual fuel. The focus cannot lie on generating income, if you add value, income will be the recurring consequence.

As you celebrate 25 years, you rely on a motto “We continue to evolve with you #YTanFrescos”. This implies that you are going to continue incorporating changes and novelties. How do you plan to specify this proposal so that it is not simply an attractive phrase?

If you allow me, before answering I would like to highlight the importance of an implicit factor in your question. The reality that we have faced in recent years, among many other issues, in terms of communication, has resulted in society no longer willing to interact with companies that do not rely on facts, and we in that In this sense, we will continue to be consistent as we have been for the past 25 years.

We have been working for many months on an ambitious plan to improve service and growth aimed at offering the market innovations related to both the world of communication and health, the agri-food sector, data intelligence, internal communication or the reputation of companies. . In the coming weeks, the agency has planned the launch of some of them. We consider that they are key sectors in which we must work and, in addition, commit ourselves to our clients.

Additionally, internally we are reinforcing our resources supported by digitization and the use of Business Data Analysis. Every day we are putting more emphasis on offering service based on the cross-thinking of multidisciplinary professional profiles that provide different solutions to achieve objectives, and integrating the client in that creative process.

We have talked about the past and the future, but now let’s focus on Buy Mobile Database the present from a double perspective. What do clients look for and what do they find who turn to a communication agency like Coonic?

Our clear obsession is to make sure that there is no gap. We strive that what they are looking Buy Mobile Database for and what they find is in tune. We can only afford to exceed expectations. If this were not the case, the average permanence we have with clients would not be 45% above the market average.

Specifying your question, clients, among other issues, seek a series of basics such as the contribution of value and the level of service we were talking about is developed by a truly talented team capable of managing their net time properly, not spending hours to dedicate. Nobody has time to waste.

Establishing KPIs and measuring them properly with transparency is a must, especially when we talk about Buy Mobile Database communication strategies that are based on content, since their creation absorbs resources.

The integration of our clients, not in the strategic definition of communication, which is obvious, but the creative process itself in a collaborative way, makes a difference by facilitating the ability to capitalize on their deep knowledge of the market.

 

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