Digital Marketing Strategies Digital marketing is one of the marketing strategies to promote a brand through personal and relevant way. Definition of Digital Marketing Online marketing strategies. Many techniques and practices must be applied in the category of digital marketing (online). With the reliance on offline marketing, the field of digital marketing incorporates other key elements such as mobile phones, SMS, banner ads, and out of digital format. By combining offline and offline marketing strategy, promotional activities have more influence. Andorra Email List This digital marketing has several factors, such as psychological, humanistic, anthropological and technological factors that will become new media with great capacity, interactive and multimedia.
The result of a new era of interaction between producers, market intermediaries and consumers. Digital marketing is expanding to support corporate services and customer engagement. Steps of digital marketing: In digital marketing activities there is the term and the AIDA model (Attention, Interest, Desire and Action) , especially in the process of introducing products or services to the market (consumers). Digital Marketing in the AIDA model Attention: In the digital field, marketers develop consumer awareness by first advertising in online media, generating Attention from the people who see their advertising. Interest: The interest comes after consumer awareness. Uae Phone Number Off-line system, consumers directly seek information in the market.
Online systems, consumers discover products through search engines (Google, Yahoo, etc.) and social networks, Facebook, Twitter, etc. Desire: Confidence arises in the consumer who wants to try the product or service. The online system is characterized by searching for a complete description of the product or service through the website. Action: The last stage as the determination of the consumer for the product or service. Keys to be successful in digital marketing You should pay attention to the terms of AIDA (Attention / Awareness,