the formats and everything that is essential for the project to develop as planned. Copywriting Tutorial: 5 Key Concepts for Beginners 5 The briefing contains all the essential information of a project 3. PR Stunt PR Stunt is a publicity stunt that makes your idea go viral, whether it’s an article posted on social media, a catchy headline, or interesting content. To do this, its creation must be related to a topic, a trend or a debate with sufficient potential to attract the attention of the media and a large number of people. Central African Republic Email List It’s about having an idea that has the ability to get everyone talking about it.
A good example is the 2013 Dove Real Beauty Sketches campaign, which presented female beauty from an innovative and emotional perspective. Not only did it catch the attention of thousands of people, it also sparked a major debate in the media about self-esteem and beauty standards. 4. Budget The budget for a campaign is also known as a budget . Uae Phone Number It is what will determine what you can create, where it will be disseminated and what formats will be used. In short: the project budget.
5. Job A job is nothing more than an affectionate – and very specific to the advertising universe – way of naming a project or a campaign. Among copywriters and advertisers, expressions such as “I’m with a job “, “a job has come up ” or “we’ve finished that job ” are always heard when talking about a specific job or project. Did you like this tutorial? Learn with Erica Igue the techniques to translate your ideas into words, creating powerful texts in different formats, in the online course Copywriting: principles of copywriting .