In the eighth lesson of the basic Community Manager course we will learn about the importance of measurement and analytics in social networks. When we talk about measurement, we talk about incorporating intelligence into the project. There is no opinion that becomes reality until the data validates it. That is why knowing how to propose a measurement plan well adjusted to our project will help us to know if we are guiding the brand on the right path in social networks or if something should be changed. With this lesson we will be able to establish a solid foundation on how to implement a measurement model as a brand’s Community Manager. Inside class! This content is only available to subscribers. Belgium Email List You can identify yourself in this link or subscribe to the courses .
And here we have seen the importance of the analytical system within our Social Media project. It’s all very logical, right? If we always follow the framework that we have seen at the beginning of the lesson based on the 4 pillars of an analytical system, we will always be able to optimize our strategy within social networks, both organically and in campaigns. Subsequently, we have seen the importance of working on the objectives, since these will be our reference of where we should get the brand that we manage on social networks. Here we also have to take into account the presence of the competition. Because we do know very well who we are competing with, Uae Phone Number it is easier to identify what type of content the audience we are targeting prefers and if there are communication opportunities that have not yet been explored in our segment.
On the other hand, do you think that obtaining insights only depends on being able to discover these types of opportunities? We have already seen in this lesson that it does not! The key to being able to identify these insights is to be able to work under the methodology that we have seen in the lesson, so that we will achieve through work and day to day finding those great opportunities that nobody is taking advantage of. The idea of this class is that you are able to build your own measurement plan, as we have seen in the lesson. Tell us through the support if you have any questions regarding the measurement plan. In the next class we will see how we can build a competitive and market-priced budget for the Community Management service. See you in the next lesson, there is nothing left! Remember that if you subscribe you will have access to all the courses and you will also be able to enjoy all the premium content on boluda.com.