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Events for Learning B2B Content & Influencer Marketing Best Practices in Q1 2015

A tremendous amount of awareness and interest was created this past year for content marketing, influencer marketing and an integrated approach to creating digital experiences across channels. There are over 700k search results for “content marketing” on Google News alone and over 90% of B2B and B2C. Therefore, marketers are using content marketing tactics according …

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Spanish SMEs react to the crisis with greater investment in advertising for Christmas

The Christmas campaign is just around the corner. In some supermarket chains, the giant and prominent spaces in which Christmas products are positioned, such as nougat and other sweets, have already been placed, pushing buyers to get hold of them. In some decorating stores, even though they still have Halloween pumpkins and ghosts to sell, …

Spanish SMEs react to the crisis with greater investment in advertising for Christmas Read More »

88% of Spanish SMEs consider that selling online has allowed them to reach new consumers

71% of SMEs affirm that selling abroad has allowed them to increase their sales. SMEs say that offering online payment methods Buy Mobile Database has helped them build trusting relationships with their customers. Online shopping has gained popularity among consumers for many reasons, including the flexibility, variety, and price competitiveness they offer, a turn that …

88% of Spanish SMEs consider that selling online has allowed them to reach new consumers Read More »

A third of the marketing budget is wasted due to poorly written briefings

If there is a recurring complaint among freelancers and agencies that work for companies and their marketing teams, it is that they “don’t know what they want.” If you’ve spoken to a couple of industry professionals, you will have heard a complaint on that topic. If you have been exposed to marketer profiles on social …

A third of the marketing budget is wasted due to poorly written briefings Read More »

Establishing KPIs and measuring them properly with transparency is a must

His long professional career has undoubtedly served to consolidate Comic as one of the main leading communication agencies with offices in Madrid, Bilbao, Malaga, and outside our borders in countries such as Colombia. We have chatted with him to address different topics that you will discover through this interesting interview. Coonic turns 25 in 2021. …

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IAB analyzes the Retail sector through its new Digital Marketing Observatory

The Fashion, Super / Hypermarkets and eRetail categories make up the podium by advertising spot and investment.   In search engines, consumer confidence is growing again due to the increase in new advertising formats such as shopping ads and dynamic search ads. In RRSS, the growth experienced by certain categories during this period vs. the …

IAB analyzes the Retail sector through its new Digital Marketing Observatory Read More »

Is that of the chief consumer officer the new managerial fever that threatens the existence of the CMO?

Other emerging positions ended up failing: the big question is whether the chief consumer officer will have a different fate   Every so often, a managerial trend appears. A new name for a new position – which habitually vampirizes the functions of another existing manager on the organization chart – becomes the trend, what leading …

Is that of the chief consumer officer the new managerial fever that threatens the existence of the CMO? Read More »

Expert in Digital Marketing Operations, a profession of the future where employment grows by 63%

It is a profile that allows to boost operational efficiency and significantly improve the commercial results of companies, hence the success it is having in companies   The Marketing department is one of the basic pillars of any company due to the impact it has on satisfying customer needs and obtaining benefits. For this reason, …

Expert in Digital Marketing Operations, a profession of the future where employment grows by 63% Read More »

The large consumer brands have already begun to reduce the amount of product to camouflage the rise in prices

According to the OCU, they are creating an illusion for consumers that things are cheaper than they actually are.  After the outbreak of the pandemic, voices soon arrived warning of the danger of an economic crisis. The coronavirus crisis has had a direct effect on how things are manufactured, but it has also ended up …

The large consumer brands have already begun to reduce the amount of product to camouflage the rise in prices Read More »

Sustainability is already a reality in the marketing industry

The promotional products industry is struggling today. New consumers are opting for higher quality and more environmentally conscious products. You are no longer looking for the traditional low-quality plastic gift made in China. They prefer a message from the company that is conscientious, sustainable and practical. After having grown 100% in the first quarter compared …

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